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90% of imported facial masks are fake foreign brands!

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Deeply analyze the three customs clearance routes in the facial mask agency import industry, expose the little-known unspoken rules of agents, and provide consumers with self-protection guidelines. Learn how to identify regular imported facial masks, avoid purchasing smuggled or counterfeit products, and keep up with the latest industry regulatory developments.

When doing her skincare routine late at night, Ms. Li suddenly noticed that there was no Chinese label on the packaging of the imported facial masks she had just stocked up on. This best-selling product, which was touted by the purchasing agent as being "exclusively supplied to Korean beauty salons", how on earth did it end up in her hands? Today, we are going to lift the mysterious veil of the facial mask agency import industry.

The Three Customs Clearance Routes of Imported Facial Masks

Currently, the imported facial masks on the market mainly enter the country through the following channels:

  • General Trade Import: It is required to complete 13 procedures such as filing with the Food and Drug Administration and reviewing Chinese labels, which takes 6 to 8 months.
  • Cross-border E-commerce: Enjoying the preferential policies of the "Positive List", but the annual personal limit is only 26,000 yuan.
  • Gray Purchasing Agents: Smuggling by hiding in luggage or sending in small parcels, which poses significant legal risks.

The Survival Game of Agents

Mr. Zhang has been engaged in facial mask agency for three years. He revealed that there are two unspoken rules in the industry:

  • 80% of the "original imported" products are actually repackaged in the bonded area for the second time.
  • Some agents avoid the supervision of products nearing their expiration dates by modifying the production dates.
During a surprise customs inspection, a batch of goods declared as "plant extracts" turned out to be 3000 boxes of unfiled facial masks after being opened.

Consumers' Self-protection Guidelines

 Are Your Facial Masks Really from Abroad?

To identify regular imported facial masks, remember these three key points:

  • Check whether there is a CIQ Inspection and Quarantine Mark.
  • Scan the QR code to verify the filing information with the Food and Drug Administration.
  • Compare the selling price in the country of origin. If the price difference exceeds 30%, be vigilant.

Will the Industry Undergo a Major Shuffle?

With the customs strengthening inspections in "Operation Dragon Soaring 2023", a bonded warehouse recently returned 8 million yuan worth of unqualified facial masks. This indicates that the agency model that makes money by taking advantage of information asymmetry will eventually die out, and the future belongs to those enterprises that truly master the core supply chain.

What problems have you encountered when purchasing imported facial masks? Welcome to share your experiences in the comment section, and let's jointly promote the transparency of the industry. (End)

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