90% of "imported skincare products" are like the Emperor's New Clothes

Ms. Zhang recently snapped up a "French original import" essence in the live - streaming room. It was not until the small words "domestic repackaging" in the corner of the bottle shattered her illusion. Behind this is a skincare product import agency industry with an annual scale of over 100 billion yuan but little - known to the public. Today, we are going to lift this mysterious veil.

In this era that values appearance, skincare product agency companies are well - versed in the way of "looking at certificates". Cases of leading enterprises like Zhongshitong show that compliant operation needs to break through three barriers:

• The maze of qualifications: From the filing certificate of the National Medical Products Administration to the certificate of origin, the processing cycle for a complete set of qualifications may be as long as 18 months
• The cost game: When the international logistics cost fluctuates, some companies will adopt the compliant operation of "one - day tour in the bonded area" to reduce costs
• The dilemma of authenticity: In a certain industry spot - check, 37% of "imported" products had incomplete label information

Ms. Li once firmly believed that "the customs declaration form is a quality guarantee". It was not until a professional pointed out:

• Misunderstanding 1: "Original import"≠"Original factory production", some products only have imported core ingredients
• Misunderstanding 2: The information blocked by the Chinese label may contain the key repackaging date
• Misunderstanding 3: There are differences in quality inspection standards between cross - border e - commerce products and general trade products

Mr. Zhang, who has been in the industry for more than ten years, revealed three operable verification techniques for ordinary people:

• Check the "ID card": Enter the filing number on the official website of the National Medical Products Administration and check the production enterprise information
• Look at the "birth certificate": Observe whether both the production date in the country of origin and the domestic repackaging date are marked
• Verify the "purity of bloodline": Check the details of the product outer packaging through the brand's overseas official website

The answer to this question may be hidden in the sigh of the director of an agency company: "Now consumers are not buying the imported label, but the quality security brought by the global supply chain." The next time you pick up that bottle of toner claiming to be imported, you might as well ask yourself: Do I need its origin story or its real efficacy?